News list

  • The Absolute Beginner’s Guide to Google Analytics

    Post Time: 08-10-15; By: http://www.shhy-valve.com

    If you don’t know what Google Analytics is, haven’t installed it on your website, or have installed it but never look at your data, then this post is for you. While it’s hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we’re going to look at Google Analytics from the absolute…

  • ​The 2015 Online Marketing Industry Survey

    Post Time: 08-10-15; By: http://www.shhy-valve.com

    It’s been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of the spotlight to make way for an uncertain Google future. Pandas and Penguins continue to torment us, but most days, like anyone else, we were just trying to get the job done and earn a living. This year, over 3,600 brave souls, each one more intelligent and…

  • Stop Ghost Spam in Google Analytics with One Filter

    Post Time: 08-10-15; By: http://www.shhy-valve.com

    The spam in Google Analytics (GA) is becoming a serious issue. Due to a deluge of referral spam from social buttons, adult sites, and many, many other sources, people are starting to become overwhelmed by all the filters they are setting up to manage the useless data they are receiving. The good news is, there is no need to panic. In this post, I’m going to focus on the most…

  • Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking

    Post Time: 08-10-15; By: http://www.shhy-valve.com

    There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today’s Whiteboard Friday, Rand pushes back against the idea that effective modern SEO doesn’t require any technical expertise, outlining a fantastic list of technical elements that today’s SEOs need to know about in order to be truly effective. For reference,…

  • A Practical Guide to Content and Its Metrics

    Post Time: 08-10-15; By: http://www.shhy-valve.com

    A small disclaimer: Before you start reading, I want to say that I am not an analytics expert per se, but a strategic SEO and digital marketing consultant. On the other hand, in my daily work of auditing and designing holistic digital marketing strategies, I deal a lot with Analytics in order to understand my clients’ gaps and opportunities. For that reason, what you are going to read isn’t an “ultimate…